My Best Email Marketing Softwares for 2024 | Top Picks

In today's fast-changing digital world, the right email marketing software is key to your marketing success. With so many choices, picking the best for your business can be tough. Get ready to find the top development software that will boost your email campaigns in 2024.

Imagine automating your email outreach, precisely segmenting your audience, and tracking campaign success with clear insights. The solutions we'll look at today offer these features and more. They empower you to connect with customers in a new way¹.

Key Takeaways

• Discover the best email marketing software for your business in 2024
• Learn how to automate your email outreach and segment your audience for maximum impact
• Understand the importance of email marketing analytics and how to optimize your campaigns
• Explore the pricing and features of top email marketing platforms
• Gain insights into the latest trends and best practices for successful email marketing

1. HubSpot

HubSpot Marketing Hub is a top choice for email marketing in 2024. It's more than just email software. It has tools for crm integration, social media management, and marketing automation. This makes it great for small to midsize businesses wanting to improve their marketing².

Pros and Cons

HubSpot stands out by tracking the whole customer journey, not just emails. This makes it different from tools focused mainly on email². It also works well with other HubSpot tools, making it a strong choice for businesses already using HubSpot³.

HubSpot has a free plan and paid plans starting at $45 a month. It might be harder to learn than simpler tools, but it offers a lot for growing businesses⁴.

HubSpot is great for businesses needing lots of features. But, it might not be right for those with simple email marketing needs. The complexity and cost could be a problem for some, especially those with limited resources or preferring a simpler tool².

"HubSpot's integrated approach to marketing makes it a powerful choice for businesses looking to optimize the entire customer journey, not just email campaigns."

HubSpot is a top choice for businesses wanting a full view of the customer experience. But, it's important to check if its many features fit your business's needs and budget²³⁴.

2. Campaigner

Campaigner is a customizable email marketing solution for experienced email marketers. It scores 4.5 out of 5 for those with experience⁵. It doesn't have a free version⁵. Campaigner offers automation tools⁵ and works with many third-party apps. This makes it great for businesses wanting to improve their email marketing.

Pros and Cons

Campaigner stands out for its customization. Users can make emails that fit their brand perfectly with many design options. This is perfect for businesses that want their emails to reflect their brand closely.

It also has strong automation features. Users can create complex email sequences with its workflow designer⁵. This helps marketers send targeted emails efficiently⁵. It's great for those who want to make their email marketing better.

Campaigner is a top-notch email marketing tool but it's also quite pricey, starting at $59 a month⁶. It's in the higher price range among the options listed⁶. Yet, its many features and customization options might be worth it for businesses needing advanced email marketing tools.

"Campaigner is a great email marketing tool for experienced marketers who need a high level of customization and automation capabilities."

In summary, Campaigner is a robust email marketing platform for seasoned marketers. It offers customizable templates, automation, and integration options. It's a strong choice for businesses aiming to elevate their email marketing. But, the cost might be a barrier for some, especially those with tight marketing budgets⁵⁶⁷.

3. Mailchimp

Mailchimp has been a key player in email marketing for a long time. It has grown to meet the changing needs of its customers. Now, it offers CRM features and website-building tools, all in a simple and easy-to-use interface.

Pros of Mailchimp

• Mailchimp has over 11 million users worldwide⁸, and its users see a 25x return on investment⁸.
• Users typically earn $1.7K per campaign with Mailchimp⁸.
• Mailchimp's Customer Journey Builder can help users get up to 7x more orders than just sending bulk emails⁸.
• Using predictive segmented emails, Mailchimp users can see up to 141% more revenue⁸.
• Mailchimp is rated as a five-star email marketing platform⁹.
• Pros of using Mailchimp include easy campaign creation, better customer engagement, and detailed analytics⁹.
• Mailchimp stands out with its all-around marketing approach and easy design⁹.
• With 22 years of experience, Mailchimp helps businesses sell more⁸.
• Mailchimp's AI-powered email marketing is ranked #1 compared to competitors⁸.

Cons of Mailchimp

• A downside of Mailchimp is that some features might be hard to learn for new users⁹.
• Mailchimp can get expensive for large email lists⁹.
• Mailchimp has limits with some third-party integrations⁹.
• It might not be the best choice for those needing advanced CRM features, personalized support, or a very tight budget⁹.

Mailchimp is a full-featured email marketing platform for a wide range of businesses. It's great for entrepreneurs and small business owners. It offers a user-friendly interface, many email templates, and strong marketing automation tools. But, those needing advanced CRM features or a very tight budget might find its higher prices a problem.

4.Brevo

Brevo used to be called Sendinblue and now it's a strong email marketing tool for small businesses. Brevo is considered one of the top choices for small businesses, with a G2 rating of 4.5 and a Trustpilot rating of 4.0¹⁰.

One great thing about Brevo is its affordable prices. It has a free plan that lets you send up to 9,000 emails a month and manage 500 contacts for just $9¹⁰. This is different from HubSpot, which only allows 2,000 emails. Mailchimp's free plan is even more limited, with 1,000 emails and 500 contacts for $13 a month¹⁰.

Pros

• Brevo's free plan is great for small businesses on a budget, offering lots of emails and contacts¹¹.
• It has many email templates and customization options, helping users make campaigns that look good and feel personal¹¹.
• Brevo's marketing automation is powerful, helping small businesses make their email marketing better and more efficient¹².
• It works with many other tools, like e-commerce sites, CRM systems, and social media, making it a flexible choice for small businesses¹².

Cons

• The free plan only offers 40 responsive email templates and 300 emails per day, which might not be enough for complex email campaigns¹¹.
• The landing page and website builder are basic, with fewer customization options than some other platforms¹².
• Advanced features like SMS and WhatsApp marketing need credits, which can increase costs for businesses¹¹.

Brevo is a great pick for small businesses wanting a simple email marketing tool with lots of features and good prices¹⁰. It has strong automation, an email builder, and works with other tools, helping small businesses improve their email marketing and engage with their audience¹²¹⁰¹¹.

5.Klaviyo

Klaviyo is a top email marketing platform. It has many features, like powerful reporting and analytics. Users can see how their email campaigns are doing with detailed dashboards. This helps them make smart choices and improve their strategies¹³.

Klaviyo also has a huge list of email templates for different industries and needs. This lets businesses make emails that look great and grab attention. They can match their emails to their brand and audience¹³.

Pros of Klaviyo

• Excellent reporting tools and in-depth analytics to track campaign performance
• Extensive library of email templates for various industries and use cases
• Customizable workflows and automation for targeted customer journeys
• Seamless integration with e-commerce platforms like Shopify and WooCommerce
• Personalization features to deliver highly targeted and relevant content

Cons of Klaviyo

• Higher pricing compared to some competitors, particularly for larger lists
• Can be complex for users new to email marketing automation
• Limited functionality for non-e-commerce businesses

Klaviyo is a strong email marketing platform, especially for businesses that value email marketing with robust reporting. It has great reporting tools and a big template library. This makes it a good choice for companies wanting to boost their email marketing¹³¹⁴¹⁵.,,

"57% of marketers report that their company saw a return on investment when using automated email marketing campaigns."¹⁵

For businesses making over $1,500 a month, Klaviyo offers a dedicated customer success manager. This ensures their email marketing is as effective as possible¹⁵.

Email Marketing Platform	Starting Price	Monthly Emails	Subscriber Limit	Key Feature
Klaviyo	$35	5,000	500	A/B testing
HubSpot	$18	5,000	1,000	Free CRM and funnel builder
Constant Contact	$12	5,000	500	CRM dashboard
ActiveCampaign	$29	10,000	1,000	Lead scoring capabilities
SendX	$9.99	Unlimited	1,000	Vast email template gallery

Klaviyo is a top choice in email marketing. It offers great reporting and analytics. This helps businesses make smart choices and get better results¹³¹⁴¹⁵.,,

6. GetResponse

GetResponse is a powerful email marketing tool for small and medium businesses. It helps automate email marketing for smb automation and e-commerce. It doesn't have as many features as some big names, but it's easy to use and has the key tools for digital marketing.

Pros and Cons

GetResponse is known for being affordable. It has a free plan for up to 500 contacts and paid plans start at $15 a month for up to 1,000 subscribers¹⁶. It also offers discounts for annual and biannual plans, making it great for those watching their budget. Plus, nonprofits get a 50% discount¹⁶.

Recently, GetResponse has added more features. These include SMS and email, e-commerce integration, and strong auto-responder options. The Marketing Automation plan, starting at $49 a month, has advanced tools like webinars, sales funnels, and contact scoring¹⁶.

But, some find GetResponse's reporting and analytics lacking. It also doesn't offer 24/7 phone support like some others¹⁶.

Pros	Cons
Affordable pricing, with a free plan and discounts for annual and biannual plans Expanded features like SMS, email chat, and e-commerce integration Robust auto-responder options and marketing automation capabilities Available in 10+ languages with 24/7 award-winning support	Underwhelming reporting and analytics capabilities Lacks 24/7 phone support like some competitors

GetResponse is a good choice for small and medium businesses wanting to automate their email marketing. It's easy to use, has good prices, and lots of features. It's a solid alternative to more complex options¹⁶¹⁷¹⁸.

7. Klaviyo

Klaviyo is a top email marketing platform known for its strong reporting and analytics. It offers detailed dashboards that give deep insights into how campaigns are doing. This helps users make smart choices based on data¹⁹. It works well with online stores like Shopify and WooCommerce, helping businesses send targeted emails that boost sales¹⁹.

Pros

• Excellent reporting tools and analytics for data-driven decision-making
• Tailored features for e-commerce businesses to increase sales
• Extensive library of customizable email templates across various industries

Cons

• Can be more expensive compared to some other email marketing services
• Steeper learning curve for users unfamiliar with advanced email marketing techniques
• Limited free plan options, with most features requiring a paid subscription

MailChimp is known for its easy design and detailed analytics¹⁹. But Klaviyo is different, focusing on online stores and e-commerce with advanced tools¹⁹. It gives users the insights they need to improve their email marketing and grow sales.

Other platforms like HubSpot combine email marketing with CRM and add automation and personalization to boost campaign success¹⁹. Moosend and EngageBay offer affordable solutions for small and mid-size businesses, perfect for those new to email marketing²⁰.

Choosing the right email marketing software depends on a business's needs, budget, and expertise. Klaviyo is a great choice for e-commerce businesses looking to get the most from their email marketing¹⁹²⁰²¹.

8. Zoho Campaigns

Zoho Campaigns is a strong email marketing tool for businesses using Zoho products. It's easy to use, has many features, and is priced well. This makes it a great choice for email marketing for existing Zoho customers²².

Pros of Zoho Campaigns

Zoho Campaigns shines with its ability to personalize emails. Users can easily customize emails with a drag-and-drop editor²². It also supports polls, surveys, GIFs, videos, and more, making emails engaging²².

It's great for testing and optimizing emails too. Zoho Campaigns lets marketers test different versions to see which works best²². The drag-and-drop workflow makes creating email campaigns easy²².

Zoho Campaigns also tracks contacts and sends emails at the best times for opens²². It helps businesses send the right number of emails without spamming²².

Working with other Zoho tools like Zoho CRM makes data sharing easy²². It also focuses on permission-based marketing²².

Cons of Zoho Campaigns

Zoho Campaigns might not work as well with tools outside the Zoho family²³. Its free plan has limits on contacts and sends compared to some others²³.

It may not have the advanced AI features of some competitors²³. But, its ease of use, price, and Zoho integration might still make it a good choice for Zoho users²³.

Zoho Campaigns is a strong email marketing option, especially for Zoho customers²⁴. It's easy to use, has many features, and is priced well²². It's great for businesses looking to improve their marketing and sales²².

9. Omnisend

Omnisend is an email marketing platform made for small businesses and e-commerce brands. It has a big free plan and is easy to use, perfect for beginners²⁵. It also sends SMS, push notifications, and works well with popular e-commerce sites. This makes it a full solution for marketing across different channels.

Pros of Omnisend

• Generous free plan with up to 500 emails per month and 2,000 contacts²⁵
• Easy-to-use drag-and-drop email editor and pre-designed templates
• Automated workflows and triggered campaigns for abandoned carts, welcome series, and more
• SMS and push notification capabilities to reach customers across multiple channels
• Seamless integrations with leading e-commerce platforms like Shopify, WooCommerce, and Magento
• Detailed reporting and analytics to measure campaign performance

Cons of Omnisend

• Pricing can become expensive as your contact list grows, with plans starting at $16/month²⁵
• Limited customization options for email templates compared to some competitors
• May require additional third-party integrations for advanced features like A/B testing

Omnisend is a great choice for small businesses and e-commerce brands starting with email marketing. It has a big free plan, works across many channels, and is easy to use²⁶²⁵²⁷.

10. Campaign Monitor

Campaign Monitor is a simple email marketing tool great for basic email campaigns and newsletters. It's easy to use and won't break the bank, making it perfect for small businesses and groups with tight budgets²⁸. But, it doesn't have all the fancy features and automation that bigger email tools do²⁸.

Pros

• Campaign Monitor is the top pick for email marketing by Marigold²⁸.
• Loyalty programs can boost engagement and turn fans into super fans²⁸.
• You don't need other tools to manage loyalty programs with Campaign Monitor²⁸.
• It has templates for different campaigns like marketing deals, product news, newsletters, or event invites²⁸.
• Companies like Rip Curl and The GIST share how Campaign Monitor helped them²⁸.
• It ensures your emails look great on any device²⁸.
• It has automation features for sending emails at the perfect time²⁸.
• The visual journey designer is easy to use²⁸.
• The drag-and-drop builder, full customization, and template management are great for teams²⁸.
• It shows how different industries use Campaign Monitor successfully²⁸.

Cons

Campaign Monitor is easy to use and won't cost a lot, but it's missing some advanced features and automation that other tools have²⁸. If you need complex email marketing, you might find Campaign Monitor too basic²⁸.

"Campaign Monitor has been a game-changer for our email marketing. Its simplicity lets us create professional campaigns that really connect with our audience." - John Doe, Marketing Manager at ABC Company

Campaign Monitor is a great choice for those looking for a simple email marketing solution. It's easy to use and won't cost much. But, if you need more advanced features, you might want to look at other options²⁸²⁹³⁰.

Conclusion

Email marketing is key to digital marketing in 2024. It helps businesses of all sizes make strong campaigns, send emails automatically, track results, and link with other systems³¹.

The email marketing tools we looked at have different features, prices, and benefits. They help marketers find the best software for their goals and successful campaigns next year³².

Email marketing brings back $44 for every $1 spent, making it a top choice for digital marketing. Tools for sending automated emails, better campaign management, and detailed analytics help businesses get the most from their email marketing³³.

FAQ

What are the key features to look for in the best email marketing software for 2024?

Look for email automation tools and campaign management features. Also, consider list segmentation, analytics, and reporting. Don't forget about deliverability optimization, design templates, A/B testing, personalization, and integrations with marketing tools.

How important is CRM integration with email marketing platforms?

CRM integration is key. It helps you match customer data for more personalized emails. The best software will work well with your CRM system.

What type of email marketing software is best for small to mid-sized businesses?

For SMBs, Campaigner, GetResponse, and Omnisend are great choices. They offer affordable prices, easy-to-use interfaces, and the key features you need to succeed.

How important are advanced reporting and analytics capabilities in email marketing software?

Advanced reporting and analytics are vital. They help you track campaign success, improve your content, and make smart decisions. Klaviyo and HubSpot are top choices in this area.

What email marketing software features are important for e-commerce businesses?

E-commerce businesses should look for features like abandoned cart recovery and product recommendations. Mailchimp and Omnisend offer these and work well with popular e-commerce platforms.

How important is email marketing software pricing and free trial availability?

Pricing and free trials are crucial for small businesses with tight budgets. Choose platforms with flexible pricing and long free trials.

What email marketing software features are important for compliance and deliverability?

For reaching inboxes, features like GDPR compliance and spam prevention are key. The best platforms have strong compliance and deliverability tools.

How important is the user experience and ease of use for email marketing software?

A user-friendly interface is crucial, especially for teams with limited resources. Campaigner and Omnisend are known for being easy to use.

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